FITNESS SYSTEMS UNITED (FSU) APPOINTS SPECIALIST SPORTS TO LEAD UK & EUROPEAN EXPANSION OF PTP & BAHE
Fitness Systems United (FSU), the Australian owner of the globally recognised PTP performance training brand and premium wellness brand BAHE, has appointed Specialist Sports as the exclusive distributor for both brands across the United Kingdom and Europe, effective 1st August 2026.
The partnership marks an important step in FSU's international growth strategy and will support the continued expansion of PTP and BAHE throughout key fitness, wellness and sporting goods markets across the region. Specialist Sports is a leading agency with 30 years of experience in the fitness and sporting industry. They will lead the sales
distribution and support with marketing initiatives across the UK and Europe for both PTP and BAHE brands, supported by extensive industry knowledge and an experienced team.
Chris O’Sullivan, Head of Sales for Fitness Systems United, said:
"We are delighted to partner with Specialist Sports. Their proven track record of building premium performance brands, deep market
expertise and extensive retail network make them the ideal partner to accelerate the growth of PTP and BAHE across the UK and Europe.
Together, we share a vision of inspiring more people to move, recover and perform at their best."
John Tayler, CCO, said:
"PTP and BAHE are exceptional brands with strong innovation, authentic purpose and significant growth potential. We are excited to bring our sales, marketing and distribution capabilities to support their expansion and establish both brands as leaders in their respective categories throughout the UK and Europe."
The appointment reinforces FSU's commitment to growing its fitness, recovery and wellness brands in international markets and making PTP and BAHE more accessible to consumers across Europe.
